Social Media campaign for Backyard Bounty, Spring 2025
I created an educational video highlighting the importance of planting native species and their role in supporting pollinators.
This reel generated a 618% increase in reach and a 14.9% spike in followers. Partnered with @HomegrownNationalPark to maximize ad visibility. Engagement came from 90.8% non-followers, indicating successful brand exposure to new audiences.
| Metric | Result |
|---|---|
| Reel Views | 28,715 |
| Likes | 584 |
| Comments | 6 |
| Shares | 52 |
| Saves | 104 |
| Total Interactions | 1,094 |
| Accounts Reached | 18,012 |
| Profile Visits | 342 |
| Follower Growth | +527 |
| Follower Gain Rate | ↑ 14.9% |
| % Reach from Ads | 80.3% |
| % Views by Non-Followers | 90.8% |
More on Backyard Bounty: A Content Snapshot
Content Strategy: Get Rooted. Get Connected. Get Gardening.
Our approach is grounded in storytelling, education, and visual inspiration. We want viewers to get “rooted” through education on native plants near them. Getting “connected” implies there are people you will meet by exploring outside. My clients hope that the videos I create inspire their audience to connect through nature, or to “get gardening” together!
lindseymattei.com 